Blue label is the collaborative efforts of the Elura team and Sonance (Dana Innovations), the inventor of the in-wall speaker, to create a series of premium architectural speakers. The primary design objective for Blue Label is to provide a realistic true to recording sound in any room in your home regardless if you are listening to music or watching a movie. To achieve this goal, the team had to find materials that had inherently superior sound characteristics, and that could be acoustically tuned to perfection. The Elura team is confident that the Blue Label speakers by Sonance will sonically outperform any speaker in its category.